it is? I'm sorry, Bill. I'm sorry, Bill, but our time is up here now. No, I love 60 Minutes, and I think their journalism is first rate. What I'm saying is it opened the Pandora's box that you can make money from news. Right. And that's the problem, because the media works backwards now. They work backwards from what does our target demographic want them to filter us, filter this news for us, so that we're only hearing what doesn't upset us. I mean, I don't know if they still have those dials that they use for like focus groups, but I think they do, where you can tell the people as they're watching oh, no, I don't like that. I remember they have it during the debates. You know, Obama's a little sarcastic? No. That's right. You'd have the blue line and the red line and then the whatever line in the middle of the independent. Right. And the people who are these anchors on these cable news shows, they know that those dials are somewhere. They don't want to say something that makes the (10/44)