I think Matt is right when he said money is a major tool in building hype. This isn’t ruling out the fact that you could also create organic hype too. But then creating organic hype you need to create a content that feels super organic.
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But this is not exactly the correct way to see a good project, if you only follow the money it could end up in bankrupt projects that got hype for whatever reason, I entered Scam with this false impression.
Yes, I think that in that sense, there must be a balance in how advertising is done, for me both are important and you have to practice them, because, knowing how to advertise, you can have results, although with money it is faster.