Usually creating a token alone won't be enough, you have to create a tribe and select the tags and have a scot bot enabled. Then only your tags on posts will start rewarding the authors.

You have multiple ways here to monetize your token. The tribe is nothing but a tokenomics for the token you created. It is not necessary that you have to use the on-chain tokenomics, you can also have your own way to reward people by writing your own logic.