Etsy is an American e-commerce company focused on handmade, vintage, and unique goods, connecting independent sellers with buyers worldwide.
Founded in 2005 by Rob Kalin, Chris Maguire, and Haim Schoppik in Brooklyn, New York, it started as a platform for crafters to sell directly to consumers, emphasizing creativity over mass production. The name comes from "italy" with letters swapped for uniqueness, inspired by the Italian word for summer. By 2006, it had 900,000 items listed; went public in 2015 with a $1.8B valuation. Early growth included features like seller shops and social tools, but it faced lawsuits over privacy and investor claims. Today, it's headquartered in Brooklyn with millions of active sellers, generating billions in revenue annually.
Give me 10 suggestions of ways to improve one's success using Etsy.
Optimize listings: Use high-quality photos, detailed descriptions, and relevant keywords to boost search visibility.
Price competitively: Research similar items and factor in costs, shipping, and Etsy fees for attractive pricing.
SEO mastery: Incorporate long-tail keywords in titles and tags based on Etsy search trends.
Excellent customer service: Respond quickly to messages and offer personalized touches to earn 5-star reviews.
Build shop branding: Create a cohesive aesthetic with banners, logos, and consistent product themes.
Promote off-platform: Share listings on social media, Pinterest, or blogs to drive external traffic.
Leverage sales and discounts: Run limited-time promotions or bundle deals to increase orders.
Analyze shop stats: Use Etsy's tools to track views, conversions, and top-performing items for adjustments.
Diversify products: Test new variations or seasonal items to expand appeal and revenue streams.
Stay updated: Follow Etsy seller forums and resources for policy changes and best practices.