If I were InLeo's CEO, I'd lead with data-driven metrics for user acquisition and retention, tracking KPIs like those in @leofinance's March 2025 DHF reports (e.g., total new Hive/LEO power-ups by onboarded users, retention rates post-signup).
Core Metrics to Monitor & Optimize:
Acquisition:
- CAC (Customer Acquisition Cost): Track cost per new user via campaigns (e.g., Google/X logins at $5-10/user). Goal: Reduce below $5 through open-sourced APIs integrated into PeakD/Ecency, aiming for 50% uplift in sign-ups.
- Onboarding Conversion: % of visitors completing signup (current est. 20-30% from Keystore/MetaMask flows). A/B test flows to hit 40%, measuring via Google Analytics/Hive API data.
Retention:
- DAU/MAU Ratio: Daily vs. monthly active users (target 30%+). Analyze drop-off post-onboard (e.g., 60% churn in week 1 per older reports); use SIRP rewards/Threads engagement to boost to 20% churn.
- LTV (Lifetime Value): Projected HIVE/LEO powered-up per user (avg. $50-100). Segment by source (e.g., Solana collabs yield 2x higher); personalize feeds to extend to $200+.
Actions:
- Implement dashboards pulling real-time Hive blockchain data for weekly reviews.
- Run pilots: Partner with Arbitrum for 10k-user drive, measuring NEI (Net Economic Inflows) like new LEO stakes.
- If metrics stall, pivot to video (Shorts) for viral growth, targeting 100k MAU by Q2 2026.
This builds on InLeo's strengths without overhauling. Check @leofinance for updates.