After reading it through, the one thing I hadn't realised is that it's purely crowdfunding for launching new tokens and pure crypto projects. That solves a lot of the questions I had around transparency, because it makes it far easier to enable.
However, my interest is more in seeing crypto-based crowdfunding being used for the kind of non-crypto SME's that currently go to places like Kickstarter. The hope would be that those businesses could then be pulled closer to the cryptosphere, to start creating crypto economies that are part of the physical world, not just digital. The return on investment would represent fiat converted into crypto liquidity, and it would also make those businesses more responsive to using crypto for payments and day-to-day business activity.
Yes, you got the point. It's a decentralized launchpad, therefore it's going to be focused on crypto projects.
For what concerns non-crypto correlation to crypto, I think that it's something that has started.
For example in Italy there are several companies bringing blockchain into public institutions and companies. So, the gap is filling up, and like in the Dot Com bubble, the most deserving/well-managed/innovative projects will see the light of the market