Interesting ! It's a shame they don't seem to leverage their crypto checkout solution to enable other businesses to put it on their own sites - it looks like their business model is to act as a marketplace for third party sellers similar to Amazon or Etsy.
Although I need to sort out how to ship to places outside the UK first before I put any kind of crypto payment options on my own site !
It seems that they are only partnering with well established brands. But yeah, hopefully they turn it into an open marketplace or something similar to online shops like Facebook or TikTok.