I'll look into a-ads - thank you ! It's fair to say I think I need to re-think my mindset around advertising as well.

The Web2 way is to create an ad for a product knowing that the platform I send it to will ensure it's targeted to the right geography.

In Web3, it's more a case of making content around a product or service, and either finding a way to deliver it globally (almost impossible for the kind of physical goods I sell), or using Web3 to only market non-tangible goods. I can't think of a way to focus a post to only be seen in a particular geography, and can't think of anything more frustrating than to pay to promote a post knowing that much of that spend will be used up on people who are interested but in places where I can't fulfil an order !