I wrote a blog post titled Hive: crossing the technology adoption chasm where I share some thoughts on an interview with Geoffrey Moore on the adoption of cutting edge technologies.

His advice is super valuable for anybody starting a tech company and relevant to a decentralized protocol like the Hive blockchain. He basically recommends us to focus on the best and most compelling use case first.

I believe the most compelling use case for HIVE is as a payment tool. Use Keychain + V4Vapp to pay at shops that accept Bitcoin. It just needs to be a bit more seamless for the user and get a little more promotion :)