Part 9/11:
MLB has already taken steps by managing broadcasts for several teams, demonstrating a willingness to intervene in the declining RSN ecosystem. They have hired talented figures like Billy Chambers to help shape the league’s media strategy, but the magnitude of the challenge is substantial. The current year is more about labor negotiations and player contracts, with media rights negotiations taking a backseat — at least for now.
The league's ultimate goal involves consolidating regional rights into national platforms, bypassing struggling RSNs altogether. However, this transition is complicated by existing contractual obligations, legal disputes, and the financial realities faced by networks like Masson.