Part 2/11:
Typically, markets like Florida have a certain buffer during the baseball off-season, especially when teams like the Dolphins haven't made the playoffs. However, the NFL playoffs introduce a different kind of market cleanliness. As NFL postseason games draw attention, markets with NFL teams become "clean," or free from competing sports narratives, allowing broadcasters and advertisers to focus solely on football. This process accelerates market clarity, impacting baseball’s visibility and negotiations.