Part 12/12:

Jaguar’s current trajectory exemplifies how radical rebranding without strategic foundation and genuine connection to the core audience can doom a legacy brand. Instead of reinvigorating its iconic image, Jaguar appears to be throwing away its heritage in favor of divisive messaging and fashionable art stunts, all while internal chaos brews beneath the surface.

Whether Jaguar can reverse course remains to be seen, but unless they regain their sense of identity and start listening to their customers, their story may end in a spectacular fade into history.