Part 7/12:

The decision to unveil a new concept in Miami rather than the UK—a key part of Jaguar’s traditional identity—further demonstrates the company's disconnect from its roots. Industry insiders see this as a blatant attempt to reach a niche market far removed from Jaguar’s loyal customer base. Critics fear this move is more about creating buzz among a select crowd than building genuine brand equity.

Internal Turmoil and Censorship

Leaked internal memos paint a picture of chaos within Jaguar’s upper management. According to a leaked document circulation, senior leadership warns employees against expressing critical opinions—even warning them about discussing the company’s strategies externally or on internal chat platforms, such as a Slack-like app called "Jabber."