Part 8/10:
Public opinion polls and social media reactions strongly suggest that Jaguar’s prospects are bleak. A significant portion of the audience appears convinced that Jaguar is doomed, citing the ongoing fires, repeated recalls, and the brand’s inability to effectively communicate or resolve the crisis. The narrative has shifted dramatically: from a premium luxury automaker to a symbol of safety failures in electric mobility.
Moreover, concerns extend beyond Jaguar, casting shadows over sister brands like Land Rover and Range Rover. If Jaguar, with its rich heritage, struggles to deliver safe EVs, how will these other luxury brands fare when they fully transition to electric powertrains?