Part 9/11:

It is equally disturbing to see the rise of manufactured narratives: celebrities and influencers lauding "brat" behavior as a cultural phenomenon that "overcomes oppression" or "says no to societal expectations." Such rhetoric often masks the underlying advocacy for selfishness, poor communication, and a blatant disregard for social norms.

The Blurred Line Between Empowerment and Toxicity

The problem with the "brat summer" narrative is it conflates confidence and independence with entitlement and irresponsibility. Predictably, this has led to critics calling for an end to the meme altogether, suggesting it’s no longer just unfunny but actively harmful.