Part 1/11:

Celebrity Business Ventures and The Fallouts of Ambition

Megan Markle's Luxury Brand: American Riviera Orchard

Megan Markle’s latest entrepreneurial endeavor, a lifestyle brand dubbed American Riviera Orchard, has faced numerous setbacks and criticisms since its announcement. The name itself has been a point of contention, often described as excessively long and awkward—stretching to ten syllables and lacking clarity in meaning. Critics argue that such an unwieldy name complicates advertising efforts and fails to establish a memorable or meaningful brand identity. Even the acronym seems non-existent, making promotional campaigns—especially those involving voiceovers—challenging and ripe for humorous bloopers.