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The process begins at the renowned Flora Holland auction, where flowers are bid on in real-time remotely by international buyers. The selected blooms are then packed, cooled, and shipped to Singapore with meticulous care. The dedicated cool chain facilities in Singapore preserve the flowers' quality, maintaining temperatures below 18°C to prevent deterioration.
The approach highlights the importance of seasonal imports, ensuring that during busy periods like Valentine's Day, customers receive vibrant, high-quality floral gifts. Claire’s emotional connection to flowers underscores their cultural importance—more than luxury, they symbolize love, hope, and connection.