Part 7/12:

China’s tourism sector vividly illustrates the country's reopening energy. Shanghai Disneyland, after being shuttered multiple times during the pandemic, has set revenue records and increased ticket prices by nearly 10%. During the Dragon Boat Festival, booked-out tickets and long queues exemplify a strong rebound, with tourism figures surpassing pre-pandemic levels.

In Shanghai, tourists flock to heritage sites and cultural attractions, although spending has declined by around 5% compared to 2019. Despite that, optimism persists among service providers and retailers. The tourism industry is pivoting towards offering more cultural immersion rather than just luxury experiences, aiming to adapt to current travelers’ preferences.