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Fans are already spending significant amounts—sometimes over $1,400 annually—on supporting their idols, purchasing albums, merchandise, and concert experiences. But will they extend this spending to virtual stars? The answer may redefine how fandom and monetization operate in the entertainment ecosystem.

Competitive Battles and New Narratives

The rise of virtual idols is also fostering competitive events akin to survival singing contests. Recently, thirty singers competed in a high-stakes competition, with only five surviving to form a group known as Fevers. Some members are rumored to be well-known K-pop stars whose real identities are kept secret, adding layers of mystery and intrigue to these virtual formations.