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Developers are now working tirelessly to expand this virtual roster, planning the creation of over 50 new virtual singers, comedians, entertainers, and podcasters. This diversification aims to replicate or even surpass the success of physical idols by leveraging the limitless potential of digital avatars.

Major Virtual and AR Experiences in K-pop

The integration of virtual experiences in K-pop isn't limited to music releases. Blackpink, one of the most prominent K-pop groups, has ventured deeply into the metaverse and metaverse-related gaming. Their concert within the PUBG Mobile game drew an impressive 15.7 million viewers across two weekends, highlighting the enormous interest in virtual and augmented reality performances.