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The virtual nature of these characters allows for endless customization, innovative performances, and digital longevity that physical artists may not match. Maeve’s emergence marks what many see as the beginning of a significant new chapter in K-pop — one where virtual identities harness the power of the metaverse to captivate fans worldwide.

The Explosive Growth of Virtual Characters in K-pop

K-pop’s global success has catalyzed the emergence of virtual characters aiming to capture a slice of the multi-billion-dollar industry. Among the pioneers is a Poke, a virtual idol who debuted in 2019. Though her rise was not instant, she has since accumulated millions of fans globally, released multiple singles, and expanded her commercial footprint through various ventures.