Part 5/7:

This shift is partially rooted in the social media ecosystem, which fosters transparency and peer comparisons, making consumers more conscious of their purchases.

A Cautious and Intentional Approach to Spending

Some analysts argue that the current economic climate forces Chinese youth toward more "intentional spending"—prioritizing needs and value over status symbols. Unlike older generations who often showcased wealth through luxury brands, this generation seems less inclined toward conspicuous consumption due to limited financial stability.