Part 4/7:

• Super Apps and Second-Hand Goods: They utilize multifunctional apps to buy vouchers, discounted food and drinks, and second-hand items for school and daily needs.

This behavior indicates a strategic approach to consumption, emphasizing value for money and quality over brand names.

The Shift in Consumer Preferences

Experts observe that Generation Z differs markedly from previous generations in their consumption priorities:

• Focus on Value and Quality: Rather than flaunting luxury brands, they prefer affordable, high-quality products that serve their needs.

• Influence of Digital Platforms: The rise of social media influences buying decisions, with influencers guiding and influencing young consumers toward cost-effective yet desirable products.