Part 2/9:

The landscape of China's apparel market has undergone a substantial change, with local brands now commanding a larger share of the market. From slightly over half a decade ago, the market share held by domestic designers and brands has surged to 60% as of 2021. This upward trend has been largely driven by young Chinese consumers, including Millennials and Generation Z, who perceive local brands as increasingly desirable and culturally meaningful.