Part 9/10:

Janga emphasizes her commitment to creating high-quality products, trusting that consumer awareness and demand will grow accordingly. Despite economic uncertainties, young Chinese are shifting their spending habits—they are spending less overall but doing so more intentionally, favoring local and sustainable options.

The Future of Sustainability in China

Looking ahead, experts believe that China's sustainability movement will continue to gain momentum, narrowing the gap between consumers' environmental values and their purchasing behaviors. As public awareness deepens and technological efficiencies improve, sustainable consumption is poised to become more mainstream.