Part 5/10:

A survey indicates that approximately 66% of Chinese consumers are willing to pay a premium for sustainable products. However, the reality is more complex. Most are only prepared to spend marginally more, while sustainably produced items often come at significantly higher prices. For instance, a typical top from Reclothing Bank costs over 1,000 yuan—far more than fast fashion alternatives from brands like Urban Revivo, where similar items are available for less than 500 yuan.