Part 1/10:

Emerging Sustainability Movement in China: The Case of Reclothing Bank and Young Consumers

Championing Sustainable Fashion with Reclothing Bank

Janga has become a prominent figure within China's burgeoning sustainability movement. She leads Reclothing Bank, a Shanghai-based brand dedicated to transforming waste materials such as abandoned fishing nets, plastic bottles, and sacks into fashionable clothing and accessories. This innovative approach not only tackles environmental pollution but also raises awareness about sustainable consumption among consumers.