Part 8/9:

Challenges and Opportunities in Scaling and Market Integration

The reintroduction of ancient grains offers promising health and ecological benefits, but commercialization presents challenges. High demand from international markets can drive up prices, limiting access for local consumers and farmers. Nevertheless, strategic efforts—such as stable pricing policies by cooperatives and market education—are essential for ensuring these crops benefit the communities that cultivated them over generations.

Efforts by organizations and entrepreneurs aim to bridge the gap between tradition and modern markets. They target niche consumers interested in organic, healthy, and culturally rich foods, gradually scaling production to lower costs and improve accessibility.