Part 10/12:

• Market Demand: Most consumers favor polished white rice and refined grains with familiar tastes. Changing eating habits requires awareness campaigns to promote the nutritional and ecological benefits of ancient grains.

• Economic Incentives: Governments tend to support the cultivation of high-yield monocultures by guaranteeing minimum support prices (MSP), leaving traditional grains at a disadvantage. For a successful transition, policies need to favor the diversification of crops and provide financial incentives.

• Supply Chain and Seeds Availability: Many traditional seeds are scarce or at risk of extinction. Seed banks, such as those in Telangana, are essential to conserve and distribute indigenous varieties for widespread cultivation.