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According to rumors, Blake Lively, who starred in A Simple Favor, managed to push her way into endorsing Ryan Reynolds' Aviation Gin. The allegation suggests that during the filming or promotional period, she lied by claiming that the bottle of gin shown in the film belonged to a friend of hers—rather than Ryan Reynolds himself—thereby creating an indirect product placement where Reynolds' brand benefitted without an explicit acknowledgment.

This rumor points to a sneaky maneuver—an effort to embed Reynolds' gin into the film's visuals in a way that could be mistaken as organic, rather than a paid advertisement. While unconfirmed officially, the story hints at a clever, if somewhat underhanded, form of promotion, relying on the element of storytelling to boost the gin's visibility.