Part 2/5:
The program focuses on collecting unsold, yet still edible, food from Ramadan bazaars—popular street markets where vendors sell a variety of foods to break fast at sunset. These markets, characterized by their vibrant offerings and bustling crowds, see a surge of activity during Ramadan. However, once the fast ends, many vendors are left with surplus food that buyers did not purchase.
Research indicates that approximately 25% of food discarded in Malaysia is still edible, and this problem peaks during Ramadan due to increased consumption and impulsive buying driven by hunger and excitement. The excitement to buy a wide array of food items before sunset often results in significant leftovers, which frequently go to waste.