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In Hollywood, image and headlines are vital. Critics and fans alike note how the industry can quickly forget past scandals, especially when a celebrity begins fueling controversy or making outlandish claims. Some believe Hammer’s self-described “self-discovery” and outspoken revelations serve as strategies to garner headlines and public interest, regardless of their veracity.

Cultural and Industry Commentary

Many observers argue that for industry insiders, actors willing to portray gay characters or participate in provocative roles often face assumptions about their own sexuality. Some believe that actors doing "gay roles" are effectively "coming out" or revealing their true orientation, leading to debates about the fluidity—or presumed fixation—of sexual orientation in Hollywood.