Part 8/10:
Though the pandemic initially fueled the growth of group buying as people sought safer, more economical shopping methods, its popularity has persisted. Industry analysts estimate the global market for group buying to be valued at over US$100 billion, projected to grow another US$35 billion by 2030. This growth is driven by increasing e-commerce penetration, consumer desire for discounts, and even retailers recognizing the power of collective demand.
While small items like yogurt smoothies or abalone might only offer marginal savings (about 50 cents to $2), the real value lies in bulk purchases of larger items—furniture, electronics, or groceries—where savings can be substantial.