Part 9/11:
Amid the chaos, it’s worth noting how corporate figures like Jeff Bezos have reportedly been dismissive of traditional protections for the franchise. During negotiations, Bezos is said to have acted swiftly—appointing his team to push through ideas to maximize IP. In one revealing detail, Barbara Broccoli, a guardian of the franchise for decades, is rumored to have called Amazon executives “f***ing idiots,” an expression that underscores the frustration among industry veterans.
This corporate takeover marks a significant turning point—the franchise, once fiercely guarded, appears on the verge of becoming just another IP to be exploited, scattered into derivative shows, video games, and merchandise.