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One of the central figures in this ecosystem is Wenny, a 30-year-old nutritionist who diligently accumulates points through memberships, coupons, and cashback apps. Wenny starts her Sundays at Ya Kun Kaya Toast, where her membership app allows her to earn 48 points per breakfast. For every $1 she spends, she earns 8 points, allowing her to redeem free meals after collecting enough points—often within just a few purchases.

Wenny has between 10 to 15 memberships from various brands like McDonald's, Adidas, and clothing stores, each helping her accumulate points or vouchers that eventually lead to freebies. Her pragmatic approach involves spending about $10-$15 on each reward, making the process accessible and manageable.