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Online platforms are key to discovering these budget-friendly fashion finds. Descriptive keyword searches—such as "Balmain-inspired poofy dress" or "Sui cardigan dupe"—help shoppers locate similar styles at a tenth of the original prices. Notably, people are also repurposing or customizing these items, such as transforming a misspelled "Miss" labeled cardigan into a personalized piece, showcasing creativity and resourcefulness.