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The saga began with a now-viral footage where Baldwin's wife, Ilaria, publicly scolds him on the red carpet for interrupting her. The clip quickly spread across social media, sparking memes and witty analysis. In response, Baldwin and Ilaria attempted to diminish the incident's seriousness by joking about the concept of "man interrupting"—a term they newly coined and seemingly unaware of its existing connotations. The exchange highlighted Baldwin's apparent comfort with embarrassment, as he was seen mockingly acknowledging the interruption while joking about "correctile dysfunction," a humorous twist on 'critical dysfunction,' as well as other humorous misnomers like "mansplaining" and "man spreading."