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Visually, his presence is omnipresent across India, with posters and merchandise flying off shelves at local markets, embodying his strongman image. His supporters appreciate his image as a visionary leader who has lifted millions out of poverty and propelled India onto the global stage for economic power and strategic influence. During campaign rallies, Modi often recounts his rise from poverty, emphasizing his lack of family ties to reject nepotism, thus reinforcing his persona as an incorruptible leader dedicated solely to India’s growth.