Part 5/10:

Financially, Gen Z is willing to allocate significant portions of their travel budgets toward experiences rather than just logistics like flights or accommodation. The average expenditure per trip hovers around $5,000, with about half dedicated explicitly to activities—such as yoga classes, cultural tours, seasonal festivals, or adventure sports—while the remaining half covers flights and lodging.

This trend highlights a shift from traditional sightseeing to experiential travel. Many young travelers book activities well in advance, seeking to make the most of limited travel windows. For instance, trips during culturally rich seasons like Cherry Blossom festivals attract higher spending on seasonal and cultural experiences, underscoring their preference for meaningful engagement.