Part 7/12:
Challenges for Creators: Despite some successful YouTubers like MrBeast, who reportedly lost millions experimenting with innovative content, Sandoz positions YouTube as a risky, unrewarding platform for creators and audiences alike.
Content Decentralization and Consumer Preferences: While Netflix aims to dominate streaming, audiences increasingly turn to YouTube, TikTok, and other free platforms for bite-sized, authentic, and relatable content. Traditional studios perceive this as a threat to their control and profit models.