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Veterinary experts highlight that puppies fed on fresh diets tend to live three months to three years longer than counterparts on kibble or canned food. Raw diets boast high digestibility (90-96%), but concerns about bacteria remain, especially for immunocompromised or older pets. Gently cooked foods, prepared at lower temperatures, offer a middle ground, maintaining high digestibility while reducing risks.

Enrichment and Mental Stimulation

Pet entrepreneurs are also innovating in enrichment toys and furniture. Adrian Lim’s startup Lun addresses common issues like choking, mess, and short chew durations with modular, safety-approved products. Their Grip It chew holder prevents swallowing and prolongs chew time, turning a brief activity into a 10-minute engaging experience.