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One of the most notable trends is the celebration of pets’ milestones, mirroring human-centric events. For example, first birthday parties for dogs have become common, with owners happily spending hundreds of dollars on treats, venues, and party accessories. Samuel and Leean, typical of the new breed of pet owners, recently hosted a dog’s first birthday party, complete with custom cakes and a rented venue. Samuel believes such celebrations are worth every penny, emphasizing that, just like human children, pets deserve to be celebrated because “we don’t know how long our pets will be with us.”