Part 9/12:
Sandoz’s desire to replace traditional internet and TV models with Netflix-style professional content reflects a misunderstanding of the digital ecosystem. YouTube’s core strength is its low barrier to entry and free access, making it the go-to platform for casual viewers and creators alike. Attempting to supplant this with premium, subscription-based content ignores ingrained user behaviors and preferences.
Moreover, Netflix’s recent efforts to explore gaming and other interactive content seem disconnected from the typical viewer’s habits. Despite adding games, subscriber engagement remains limited, illustrating that not every diversification yields immediate success.