Part 7/12:

This shift is evident in the popularity of niche channels and micro-celebrities who carve out distinct audiences by being more genuine and accessible. The traditional Hollywood star system is eroding, replaced by a multitude of micro-influencers and independent creators who connect directly with their followers.

The Different Markets and Their Strategic Focus

Netflix, akin to a five-star hotel, offers a curated, high-quality experience that appeals to viewers seeking polished entertainment. Meanwhile, YouTube functions more like a three-star hotel—abundant, affordable, and easily accessible—catering to viewers on the go or those looking for quick, informal content.