Part 6/9:

This is a contrast to well-crafted product placement in films like The Dark Knight or James Bond, where brands are woven naturally into the plot, often used for humor or character development, and never overshadow the narrative.

Better Alternatives: Subtlety and Integration

Effective product placement respects the integrity of storytelling. For example:

• Nods to real brands that feel natural within the world (like a character using an Apple MacBook).

• Humorous or iconic appearances (like James Bond enjoying a Heineken without it disrupting the plot).

• Narrative-driven placements where products are essential or add to characterization.