Part 10/12:

The industry, as suggested by this reflection, has simple, actionable steps to minimize these self-inflicted wounds. First, studios should establish comprehensive social media protocols—clear rules about what can and cannot be posted, enforced by a dedicated team. Second, actors should be transparently accountable; be reminded that their online activity is part of their professional image and can affect a project’s financial viability.

Third, actors could be encouraged to participate in monitored live sessions or Q&As that are scripted with professional guidance, fostering genuine connection without risking unpredictable comments. These measures would protect projects, preserve studio investments, and maintain a respectful audience relationship.