Part 3/13:

Ben & Jerry’s made waves with a Twitter post declaring that the land on which the U.S. was founded is stolen indigenous land, urging the nation to recognize and return it. The message, though controversial, aims to confront uncomfortable truths about America’s origins. However, the speaker humorously notes a disconnect: “I don’t understand what that has to do with ice cream.” This raises questions about how corporate activism intersects with consumer brands and whether such statements feel authentic or merely performative.