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Colleen Ballinger launched her career in the late 2000s, creating the character Miranda Sings, a quirky, frumpy figure known for her bright red lipstick, goofy demeanor, and lack of traditional talent, which became endearing to a young audience. Most of her early fans were children and teenagers, and she built a substantial following through her YouTube channel, which gained popularity over the years. Ballinger even transitioned into mainstream media, landing a Netflix show in 2016, an indication of how YouTube stars could cross into traditional entertainment.