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A notable example of this phenomenon is a recent interview featuring director Greta Gerwig and star Margot Robbie. During their discussion with an interviewer, both women emphasized how Barbie is a “feminist film” — a statement that seemed to stem more from marketing pressures than organic storytelling. They attempted to explain what made Barbie feminist, but their responses were filled with vague, rambling euphemisms and awkward metaphors, such as describing the movie as a "slice of the pie" that is "super big" and "has a lot of heart."