Part 3/6:
Adapting During Difficult Times
The late 1990s brought new challenges, notably the NIPPER virus scare that made consumers hesitant to eat pork products. In response, the business intensified its marketing efforts, actively reaching out to customers. They adopted a strategy of offering free samples to every child who entered their shop, fostering early brand loyalty and trust. This grassroots approach helped sustain their customer base, which grew more loyal over time as the young customers matured and brought their families.